Primary Research

I believe in going out to hit the streets, even if time is limited. It's extremely dangerous to assume one know certain audience's viewpoints towards a brand. The following are examples of how I've obtained primary research:

This is research for Exclamation while I was interning at Strategic Brand Institute, Arctic Circle:



The reason for the question, ‘Do you own a Black Berry or Smartphone?', is because we were interested in launching a mobile campaign.

I've done the following research video for an entrepreneurial project in the subject Innovation and Business Management (IBM):

6 Week internship

On Monday, the 7th of November, I have started at strategic brand institute, Arctic Circle, to do a 4 week internship in order to obtain my degree in Brand Building & Management from Vega, the brand innovation school. I’ve enjoyed it so much and stayed another two weeks. I’ve learned a lot, especially the passion-driven atmosphere of the agency. The brands I’ve have worked on was Capestorm, KWV Brandy, Destiny Africa (destination brand), Exclamation (part of the Coty group), Futuregrowth and Nebula.

I find it more valuable to present in form of short video clips. Examples of my work at Arctic Circle:

Destiny Africa:



Nebula: